What is Network Marketing: Network Marketing Now
It is a shame that people who claim to be doing network marketing forget the ‘networking’ aspect and therefore should just call it ‘marketing’. The usual strategy employed by ‘network marketers’ begins with leads generation of some sort, whether by purchase or leads capture devices, and then contacting the leads via telephone and/or email.
If the prospect becomes a customer, then they would be directed to a site where there is ‘canned’ documentation, FAQs, resources, etc. The more sophisticated program sites might have teleconferences, webinars or forums where to some degree there would be ‘networking’ within the company for management and membership.
The best definition of ‘networking’ however is ‘to be known without having an agenda’. This would then be in reverse order to the usual techniques used in network marketing. The leads would be generated from sites where people are having conversations interactively and establishing relationships prior to trying to sell anybody anything. If someone is interested in getting more information or buying something, they would request it and be contacted privately.
With the advent of social networks becoming popular in the recent past, it seems as though the latter model is coming to fruition. It was about time, too, as thanks to miscreant trolls and spammers on the Internet, everyone is being inundated with unwanted, unsolicited advertising. This creates chaos and disrupts a productive environment in which business is conducted in an orderly way.
It seems even when a company swears that they will not share your information with anyone, somehow you begin to get spammed as soon as you sign up for a program. Not clear if the systems are hacked or how email addresses and phone numbers begin to be abused by 3rd parties. Surely this is not the ‘network’ anybody legitimate envisioned.
The result of the pitfalls surrounding email is that people are becoming immune to anything sent via email. The easiest way to navigate a flooded inbox is just to delete everything without even looking at it. Even the companies that we do sign up for can be abusive in that they will send something every single day to hound you to ‘upgrade now’. After a while, again, the only way to deal with it is to ignore it or delete it. This can’t be conducive to sales in the network marketing environment. Last 3 posts in All About Network Marketing and MLM
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